Trend tracking is now an entire profession in the world of business. There are people and companies that focus exclusively on tracking trends and defining their potential implications for businesses. Because this is a relatively new phenomenon, most of these trend trackers are internet-centered. They tend to share their information broadly and freely online with the goal of attracting business to them. This means that librarians can find a tremendous amount of trend-tracking information online, for free

It takes time to clarify a concept or to build support. Keep at it and don’t be afraid of “no.” The best ideas will eventually find an audience to support them and most importantly, will make a real difference in your library’s efforts to stay current and relevant to its users.




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